About Data Attributes and Features

Attributes are defined as "data points" used to facilitate a given User account or feature, either during creation or while updating an account. PRIVO offers a robust set of Standard attributes for use by Partner during registration activity. Partners also have the opportunity to define Custom attributes as their needs determine. Attributes can be assigned at a User role level as well as at a feature defined level.

Additionally, attributes can be defined as a given function such as chat logs whereas the "data" being provided is actually consumed during the activity being performed.

All attributes must be defined for use in the Platform Partner configurations. Each attribute has an identifier which can be used by Partner to determine data use. Custom attribute identifiers are provided by a PRIVO Administrator once they have been defined in the system.

Features are defined as the "things" a User can do on a given service, website or application. PRIVO offers two types of features, Standard and Optional, both of which are defined in their respective section below. Data attributes can be assigned specifically to a given feature thus requiring collection or use of the attribute at the granular feature level.

Features drive the level of consent needed to facilitate the feature activity. Some features require a much higher level of consent then others do. PRIVO works with Partner to determine what features should be presented and at what level those features must obtain consent in order to be activated.

Like attributes, each feature will have an identifier which can be used by Partner to determine feature access and use. Feature identifiers are provided by a PRIVO Administrator once they have been defined in the system.